The Store Sign Artists of Trader Joe's

Thursday, May 01, 2008
My Dad, a grocery store owner until last year, always painted his own grocery store window signs. Orignally left-handed, he deliberately became ambidextrous to paint store signs, as his left hand would drag through the paint. I always thought it was amazing my Dad had that ability.

One of the many things I like about Trader Joe's, a grocery store headquartered in Monrovia, California, with store locations nationwide, is their store sign art. Trader Joe's employs artists to create their store price tags and chalkboards for display items or announcements. The handwritten price tags and chalk art hanging around a Trader Joe's store is beautiful and unique to that particular store. Each store has its own store sign artist, which means each store has its own unique and beautiful art. In fact, some sign artists display the art they have created for Trader Joe's on their own personal websites. Take Wayne Chan's work, for instance.

Trader Joe's store art hearkens back to older days in the grocery store business. In addition, they keeps their prices low, so there are no weekly ads, no sales, and no membership cards. Trader Joe's also prints a newsletter about their store called the Fearless Flyer, which contains informative articles about their products, suggestions for product combinations, and even recipes.

If you're an artist that needs a day job to make ends meet, check out Trader Joe's job listings. There just might be an opening for a store sign artist at a location near you.

1 comments:

TaraMetBlog said...

hmm i've often read their entry signs without noticing, but yes it is pretty.

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